Hola!
Hey, I’m Juan Camilo, or JC (Jay-C, if you’re a hip-hop fan like me).
Tech and visuals have always been my thing, and I’ve spent my career finding ways to mix them. AI has taken my skills to a whole new level. I’m not just playing with endless new tools, I’m building my own.
I try to make work that speaks to everyone. Living in different countries taught me how to read cultural nuances and connect with people, sometimes through technology and sometimes through images.
My biggest passions are photography and surfing. I’ve always enjoyed finding a good shot, the same way I enjoy finding a good idea, I don’t think I’ll ever get tired of it and whenever I can, I’m out trying to catch a good wave just for the fun of it.
Experience
For the past 16 years, I've directed creative teams, helped win new business, and launched new units within agencies, creating work for Unilever, AB InBev, KFC, PepsiCo, P&G, Burger King as well as leading banks and fintech companies. I've worked with many talented people at these places:
MullenLowe Delta – Creative Director with AI super turbo & Head Digital
MullenLowe Interamerica – Creative Director
MullenLowe SSP3 – Digital Creative Director
DDB / Tribal Argentina – Digital Art Director
Circus Argentina – Digital Art Director
Watusi Entertainment – Digital Designer
Recognition
CANNES LIONS
Young Lion Winner in Colombia
OJO DE IBEROAMÉRICA
Young Talent Winner – Cyber
Shortlist – Pepsi
EFFIE ECUADOR
Gold – Owners Code
Shortlist ×4 – Pepsi
EFFIE COLOMBIA
Shortlist ×2 – Aguila
EFFIE DOMINICAN REPUBLIC
Silver – Induveca
Bronze – Yoki
FIAP
Gold – Owners Code
TATAKUA PARAGUAY
Silver ×2 – Fire Sound
AI Skills
Over the past year and a half, I've been bringing AI into creative work. I "muscle up" an in-house AI production unit, built AI workflows / pipelines for creative teams, and created custom MCP´s (Why not find out?), products and tools for design / art direction and production. I've combined image, video and audio models into one product (yeah sounds like everywhere), and I've scaled AI production across campaigns and teams.
Curious?
Let's shake things up! Vamos?