PepsiCo envisions a world where packaging never becomes waste.
To make this vision a real goal Pepsi is working with people to give them products that are recyclable, compostable, biodegradable or reusable.
In Latin America and in Ecuador Pepsi launched this project but something started to happen: people don’t return the bottle to the store so Pepsi can’t complete the process to use the same bottle (Recycable process) we needed an idea to teach people to return the bottle to the store.
We found that if we work with gen z people Pepsi can teach them and their families that this simple act could happen with infinite posibilites therefore are infinite possibilities to help the planet.
We launched this idea in world recycling day.
One key lesson learned from this project was the importance of aligning brand identity with business values and goals.
We also learned the importance of developing brand guidelines to ensure consistent application of the visual identity across all touchpoints.
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