Burger King
— Fire Sound
2025
· Role: Copy / Art Direction / Design / CD
What if the world's most famous burger grill had its own sound? And what if you could actually see it, right in the way every burger is made? To fire things up, we created Fire Sound, a visualization built from music data that brings out the full power of the grill.
We stepped into Burger King's kitchen in Paraguay and listened to every burger being made. Using that data, we captured the exact volume of each sound wave and shaped it into every ingredient: tomato, onion, bun, cheese and, of course, the patty. From there, we built a visual world that went way beyond social media, showing up on packaging, on Spotify and out on the streets.
CCO: André Pedroso
Creative Director — Juan Camilo Velazquez / Palo Cella
Art Director — Nataly Cobo
Copywriter — André Pedroso
Agencies — Mullen Lowe Delta and Mullen Lowe Garabato