Aguila Light
— De Sol a Sol
2017
· Design / Art Direction / Digital
Nothing goes better with a light beer than a sunny day. The problem? Every brand wants to own the sun. So we set out to chase it nonstop. We built one of Colombia's very first music and influencer platforms and turned it into a fully integrated campaign.
Every sunrise and every sunset got its own piece of content. And it didn't just live on music platforms. It showed up across every major social channel, too. We built a whole visual universe around it, designed to catch people throughout the day.
Creative Director — Jaime Duque
Art Director — Jaime Duque, David Gomez Diez, Juan Camilo Velasquez
Copywriter — Camilo Monsalve, Juan Alba
Digital: Juan Camilo Velasquez