Aguila
— Original
2016
· Design / Digital
What if an ad campaign could take you on a trip through Colombia? What if celebrating everything that makes the country original was also an invitation to grab Colombia's biggest beer? Now add one of Colombia's biggest global icons, Sofía Vergara. The result: an integrated campaign that got Colombians reconnecting with their visual traditions and rallying around what it really means to be original.
The campaign became a global benchmark across AB InBev and helped make Águila the brand with the strongest online reputation. All thanks to a 100% digital DNA and a visual approach that felt truly close to Colombians.
Creative Director — Jaime Duque
Art Director — Daniel Delgado
Designer & Digital Art Director - Juan Camilo Velasquez
Designers: Diego Villegas / Fernando Hernandez
Copywriter — Jorge Villareal
Film — Simon Brand