Next

— Next

2019

· Creative Direction

A lot of brands struggle with their colors, whether it's too few or way too many. But a colorful logo isn't a weakness. It's a strength. Especially when you start spotting your brand's colors everywhere you look. That's the idea behind this story: a father and daughter on a road trip across the Dominican Republic, using the brand's main asset to discover the colors of their country and put Next Brand on everyone's radar.

Credits

Credits

Creative Director — Juan Camilo Velazquez - Miguel Angel Grillo

Art Director — Jules De Prezi - Juan Camilo Velazquez

Copywriter — Miguel Angel Grillo

Production — Company Name